M1 Assignment 2 Discussion
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Assignment 2: DiscussionMultiple Target Market
Channel design and implementation is a core function of the sales process. It is important to gain an understanding of this process and develop the skills necessary to deliver a solid channel design and implementation plan.
Drawing on what you know about the channel design process, respond to the following:
Once an organization has identified multiple target markets, should it attempt to capitalize on each market identified?
What are the important considerations that are tied to this decision?
Give reasons for your answers. Be sure to use authoritative sources to support your position. Write your initial response in 34 paragraphs.
By the due date assigned, post your response to the appropriate Discussion Area. Through the end of the module, review and comment on at least two peers responses.
Grading Criteria
Maximum Points
Quality of initial posting, including fulfillment of assignment instructions
16
Quality of responses to classmates
12
Frequency of responses to classmates
4
Reference to supporting readings and other materials
4
Language and grammar
4
Total:
40
M2 Assignment 1 Discussion
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Assignment 1: DiscussionDual Distribution
Some manufacturers select the strategy of selling their products through both independent retailers that carry more than one brand of the same type of product while also selling their products through retail stores that they own and operate with their own employees. This is referred to as dual distribution.
Assume the following scenario:
You are interested in purchasing a new type of electronics product that is distributed through dual distribution with the nearest manufacturer-owned store located a few miles from your home. A store you are familiar with that carries that manufacturers brand plus three other brands of the product you are interested in is located about the same distance from your home, but in the opposite direction.
You are anxious to use the product while friends are visiting this evening, but will only have time to get to one of the stores before store closing time.
Explain which store you would drive to and why you selected that store.
Use your textbook, the Argosy University online library resources, and the Internet to research dual distribution and respond to the following:
Describe the likely reasons for manufacturers of electronic products to adopt dual distribution.
Describe the potential disadvantages that might materialize for manufacturers who adopt the dual distribution strategy.
Write your initial response in 3-5 paragraphs.
By the due date assigned, post your response to the appropriate Discussion Area. Through the end of the module, review and comment on at least two peers responses.
Grading Criteria
Maximum Points
Quality of initial posting, including fulfillment of assignment instructions
16
Quality of responses to classmates
12
Frequency of responses to classmates
4
Reference to supporting readings and other materials
4
Language and grammar
4
Total:
40
M2 Assignment 1 Discussion
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Assignment 1: DiscussionConducting a Needs Assessment
A needs assessment is a systematic means of analyzing existing standards and conditions against desired ones. The difference between the current and desired states is referred to as the gap. This gap reveals information that is necessary to make more informed decisions in support of organizational goals and objectives.
The needs assessment is a valuable tool used to facilitate the management of continuous change taking place in todays organizations. In this assignment, you will apply needs assessment for the scenario below.
Assume you are consulting and you have been asked to conduct a comprehensive assessment to determine the training and development needed to elevate the performance of 25 employees in a sales support call center.
Your goal is to identify a training program that will address the collective needs of the group.
What preliminary information would you gather before conducting the needs assessment? Provide a rationale for your decision.
Describe the various steps you would take in conducting the actual assessment.
Write your responses in about 300 words.
By the due date assigned, submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates submissions and continue the discussion through the end of the module.
Comment on how your classmates would address differing views.
Note: You will use the needs assessment to create a training program design in Module 3, Assignment 2.
Grading Table
Maximum Points
Quality of initial posting, including fulfillment of assignment instructions
16
Quality of responses to classmates
12
Frequency of responses to classmates
4
Reference to supporting readings and other materials
4
Language and grammar
4
Total:
40
M1 Assignment 2 Discussion
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Assignment 2: DiscussionTraining Policies, Programs and Practices
An ongoing investment in training and development is essential for improving the performance and participation of employees in organizational initiatives. Such an investment encourages accountability in both management and employees in continuous learning and improvement.
The quality of employees and their development through training and education are significant factors in the long-term viability of an organization. Using the Argosy University online library resources, research employee training and development.
Consider the training function within an organization of your choice. This could be your current or a previous place of employment, a friend or family members place of employment or some other organization for which you have familiarity
What policies, programs, and practices does the organization have in place to promote employee training and development?
Identify and discuss the different types of training modes. Are employees receptive to the training? How does the organization encourage active participation in the training programs?
Write your responses in about 150 words.
By the due date assigned, submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates submissions and continue the discussion through the end of the module.
Comment on how your classmates would address differing views.
Grading Table
Maximum Points
Quality of initial posting, including fulfillment of assignment instructions
16
Quality of responses to classmates
12
Frequency of responses to classmates
4
Reference to supporting readings and other materials
4
Language and grammar
4
Total:
40
