the need to differentiate requires the skilful design of strategy. This unit aims to extend your ability in active enquiry in order to develop your understanding of the tools and frameworks of strategy which are designed to enable you to make judgements about current and future scenarios and from this to develop realistic strategic options and justify your choice of action.
Businesses operate in dynamic and competitive environments that require managers to develop the skills necessary in order to understand issues that are likely to be complex and unstructured. In addition
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